Traditionally, B2B companies invest resources, especially in sales and marketing across different areas where an immediate opportunity might be present. They however fail to realize that 80% of revenue comes from 20% of their customers. Due to a lack of sales and marketing alignment and a widespread focus, revenue generation and gaining customers from larger accounts becomes a challenge. Account-Based Marketing solves this problem by helping sales and marketing focus on a set goal, target specific accounts, and plan the right campaigns.
Sol Media’s ABM capabilities cover the full breadth of a comprehensive ABM strategy. We can build your ABM program from the ground up, or develop specific content, creative assets, and campaigns to help fuel an existing ABM initiative.
ABM Services from Conception to Execution
Why Choose Us